Kesar Infra LLP - Ridhi Sidhi

Recommendation: Upheld | Medium: General Public

Ad description

An online property listing on PropHunt AI for the residential project Ridhi Sidhi by Riddhi Siddhi Group. The listing promotes 1 and 2 RHK residential units at Military Road, Andheri East, Mumbai, and includes the tagline "EXPERIENCE THE JOY & SAFETY OF Community". It provides project information, including amenities, floor plans, locality, developer details, RERA registration, and an enquiry form for prospective buyers.

Issue

The advertisement for "Ridhi Sidhi" on Prophunt.ai misleadingly identified Riddhi Siddhi Group as the developer/promoter, when the project appears to be registered with MahaRERA under Kesar Infra LLP, thereby creating confusion regarding the identity of the project and its promoter.

Advertiser’s Response

The advertiser did not submit their response

Consumer Complaints Council (CCC) Assessment

The CCC noted that no response was received from the advertiser prior to the prescribed due date as specified by the ASCI Secretariat.  

The CCC noted the complainant's objection that the advertisement for the project `Ridhi Sidhi’ on Prophunt.ai identifies Riddhi Siddhi Group as the developer/promoter, whereas the project is stated to be registered with the Maharashtra Real Estate Regulatory Authority (MahaRERA) under Kesar Infra LLP.

The CCC discussed that the advertisement should identify the developer/promoter of a project, consistent with the details reflected in the MahaRERA registration. The CCC was of the view that representing a different developer/promoter in the advertisement is likely to create confusion among consumers regarding the identity of the project's promoter.

Based on these observations, and in the absence of response from the advertiser, the CCC concluded that the advertisement identifying Riddhi Siddhi Group as the developer/promoter of the project `Ridhi Sidhi’ is misleading.

Decision

Upheld

ASCI Code / Guidelines

Chapter I, Clause 1.4