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Recommendation: Upheld | Medium: Industry Member
The ASCI had approached the advertiser for its response in addressing the grievances of the complainant and
forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The
advertiser was offered an option to seek an Informal Resolution (IR) of the complaint by modifying or withdrawing
the claim in the advertisement. The advertiser was also offered an opportunity for a telecon with the ASCI
Secretariat, which they did not avail and neither did they submit their written response.
The Consumer Complaints Council (CCC) viewed the Instagram advertisement and considered the complaint. The
CCC noted that no response was received from the advertiser prior to the prescribed due date as specified by the
ASCI Secretariat.
In the absence of response from the advertiser, the CCC concluded that the claim, “Another Milestone: 61 Selections
after 2nd Merit List”, was not substantiated and is misleading by exaggeration. The advertisement using the names
and photographs of the students is also misleading.
The said claim in the advertisement contravened Chapter I, Clauses 1.1, and 1.4 of the ASCI Code, and ASCI
Guidelines For Advertising Of Educational Institutions, Programmes And Platforms. This complaint was UPHELD.