Shree Balaji Trader - Mango Herbs - Mango Herbs - PREBIOTIC FIBER PRO

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the CCC considered this complaint exparte.

Claims, “Regulates cholesterol & blood sugar” and “Boosts immunity & skin health” were not substantiated with clinical evidence or with clinical third-party test reports for product efficacy to prove that the product regulates cholesterol & blood sugar and boosts immunity & skin health, as claimed. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers.

This advertisement is in contravention of Chapter I, Clauses 1.1, 1.4, and 1.5 of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). The complaint was Upheld.