Namhya Foods Private Limited - Namhya Lungs Cleanse Tea

Recommendation: Upheld | Medium: Suo Moto

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the CCC considered this complaint exparte.

Claims, "Proven Results Within 90 Days” and “Lungs Cleanse Tea Designed For Urban & Environmental Wellness, Smoke-Filled Settings, Environmental Stressors, Urban Air Pollution, Dusty Environments”, were not substantiated with clinical evidence or with clinical third-party test reports for product efficacy to prove that the product provides the claimed benefits. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers.

The visual transition depiction of darkened, unhealthy-looking lungs surrounded by viruses to visibly pink and healthy-looking lungs from day 1 to day 90 imply that the product restores lung health within 90 days. This visual is misleading in the absence of substantiation.

The claim “Lungs Cleanse Tea – Designed for Urban & Environmental Wellness,” viewed in conjunction with the visual depiction of “Smoke-Filled Settings,” “Environmental Stressors,” “Urban Air Pollution,” and “Dusty Environments,” implies that product provides lung-cleansing and protective benefits associated with these environmental exposures. This is misleading in the absence of substantiation.

Claim, "Trusted & Loved By 5 Million Customers” was not substantiated with consumer research data/ market survey data conducted amongst customers to prove that 5 million customers trusted the advertiser's product.

The claim is misleading by exaggeration.

This advertisement is in contravention of Chapter I, Clauses 1.1, 1.4 and 1.5 of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). The complaint was UPHELD.