×

Colgate-Palmolive (India) Limited - Colgate

Recommendation: Not Upheld | Medium: General Public

The Consumer Complaints Council (CCC) viewed the TVC / YouTube advertisement  (https://www.youtube.com/watch?v=okd7HzwF9vA) and  considered the complaint. 

The CCC discussed that the reference to children eating sweets, in comparison with dal chawal, was made in  relation to the product's anti-cavity benefit, and does not encourage children to consume sweets instead of  nutritious food. 

The advertisement does not depict or encourage a harmful situation. 


The CCC concluded that the advertisement is not in contravention of the ASCI Code. This complaint was NOT  UPHELD.

Disclaimer: This site is cached for performance, so information may not be the most current.