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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • L'Oreal India Private Limited - Maybelline New York Serum Lipstick

    Not Upheld | Suo Motu - NAMS (TAMS)| 08 Apr 2026

    The Instagram advertisement is by “L'Oreal India Private Limited - Maybelline New York Serum Lipstick” (Influencer – Ranjana Singh). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.34)....

  • Nestle India Limited - Maggi

    Not Upheld | General Public| 06 Apr 2026

    The YouTube advertisement is of Nestle India Ltd promoting `Maggi 2-Minute Noodles’. The said advertisement is not in contravention of the ASCI Code. ...

  • Welspun Living Limited - Welspun

    Upheld | General Public| 31 Mar 2026

    The LinkedIn advertisement is by an influencer (Ojaswita Vij) promoting the advertiser – Welspun Living Limited. The advertisement is in contravention of Chapter 1 of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. (2603-CCC.34)...

  • Nutricia International Private Limited - Protinex

    Upheld | Industry Member| 31 Mar 2026

    IRP Recommendation (2503-IRP.03) - on Amazon & YouTube advertisement of “Nutricia International Pvt. Ltd.- Protinex Health Supplement And Nutritional Protein Mix For Adults...

  • Inde Wild Private Limited - Inde Wild

    Upheld | Consumer Organization| 22 Mar 2026

    The Instagram advertisement is by Indie Wild Private Limited - Indie Wild Champi Hair Oil. The advertisement is in contravention of Chapter I of the ASCI Code. (2601-CCC.29)...

  • The Indian Hotels Company Limited - Taj

    Not Upheld | General Public| 22 Mar 2026

    The YouTube advertisement is of “The Indian Hotels Company Limited - Taj Cochin International Airport (by Influencer - Baiju N Nair)”. The advertisement is not in contravention of the ASCI Code. (2601-CCC.28)...

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