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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • L'Oreal India Private Limited - L OREAL 1.0 PCT GLYCOLIC BRIGHT SERUM

    Upheld | Suo Motu - NAMS (TAMS)| 29 Sep 2025

    The Facebook advertisement is by “L'Oreal India Private Limited – L’oreal 1.0 PCT Glycolic Bright Serum”, claiming, Reduces 5 years of dark spots in 2 weeks” and “Visibly Reduces 5 years of dark spots in 2 weeks (Voiceover). The said claims are in contravention of Chapter I of the ASCI Code. (2303-CCC.43)...

  • Imagine Foods Private Limited - Imagine Meats

    Upheld | General Public| 25 Sep 2025

    The Website advertisement is of “Imagine Foods Private Limited - Imagine Meats Mutton Seekh Kebab”, claiming, “Plant Based Mutton Seekh Kebab”. The advertisement contravened Chapter I of the ASCI Code. (2509-CCC.17) ...

  • Pidilite Industries Limited - Roff

    Not Upheld | General Public| 22 Sep 2025

    The TV advertisement / YouTube advertisement is by Pidilite Industries Limited promoting “Pidilite Roff”. The advertisement is not in contravention of the ASCI Code.(2509-CCC.16)...

  • Hindustan Unilever Limited - TRESemmé Silk Press Range of products

    Not Upheld | Suo Motu - NAMS (TAMS)| 16 Sep 2025

    The Instagram advertisement is by an influencer (Komal Gudan) promoting “Hindustan Unilever Limited – TRESemmé Silk Press Range of products”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2508-CCC.15]...

  • Motorola India Private Limited - Motorola Razr 60

    Upheld | Suo Motu - NAMS (TAMS)| 15 Sep 2025

    The Instagram advertisement is by an influencer (Yash Tiwari) promoting `Motorola India Private Limited – Motorola Razr 60’. The advertisement is in contravention of ASCI Guidelines for Influencer Advertising in Digital Media (2508-CCC.13)...

  • V Business Enterprises LLP - Atom Colostrum Immunity Boost Superfood Powder

    Upheld | Suo Motu - NAMS (TAMS)| 15 Sep 2025

    The Facebook advertisement is by “V Business Enterprises LLP (Atom Health) - Atom Colostrum Immunity Boost Superfood Powder" claiming “89% users saw fewer infections”, “72% felt more energy”, “69% experienced less bloating”. This advertisement is in contravention of Chapter I of the ASCI Code and and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2507-CCC.12)...

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