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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Hindustan Unilever Limited - Glow and Lovely

    Upheld | Consumer Organization| 07 May 2025

    The Print advertisement of “Hindustan Unilever Limited - Glow & Lovely Advanced Multivitamin” with the claims,” Dhoop ki dullness ghatao, HD nikhar pao”, “30 vitamin capsules ke tatva^”, “Advanced Multi vitamin”, found to be in contravention of Chapter I of the ASCI Code. (2412-CCC.22)...

  • Jubilant Foodworks Limited - Domino's

    Upheld | General Public| 07 May 2025

    The advertisement – promotional offer is by ‘Jubilant Food Works Limited’, claiming, “Domino's 4 Course Meal @ Rs. 99/-”. The said claim is in contravention of Chapter I of the ASCI Code. (2411-CCC.21)...

  • Beam Suntory India - Teacher’s Packaged Drinking Water

    Not Upheld | General Public| 07 May 2025

    The Instagram advertisement of “Beam Suntory India - Teacher’s Packaged Drinking Water”.(2503-CCC.30)...

  • Bhagyalaxmi Dairy Farms Private Limited - Pride of Cows

    Upheld | General Public| 07 May 2025

    The You Tube advertisement of “Bhagyalaxmi Dairy Farms Private Limited-Pride of Cows”, claiming, “India's Largest Dairy Farm”.The said claim is in contravention of Chapters I of the ASCI Code.( 2502-CCC.29)...

  • Honasa Consumer Private Limited - Mamaearth

    Not Upheld | Industry Member| 07 May 2025

    The Fast Track Complaint – Review (FTC-R) panel through a personal hearing, heard the arguments of the advertiser. The advertiser and the complainant were present during the deliberations to present their submissions via telecon/meeting with the FTC-R panel. The technical expert Prof Sadhana Sathaye who reviewed the supporting evidence provided to the FTC-R panel were present during the deliberations.(2409-FTC-R.04)...

  • PepsiCo India Holdings Private Limited - Kurkure

    Upheld | Industry Member| 07 May 2025

    The Fast Track Complaints Review (FTCR) panel through a personal hearing, heard the arguments of the advertiser and the complainant. The advertiser and the complainant were present during the deliberations to present their submissions via telecon/meeting with the FTCR panel. The technical expert who reviewed the supporting evidence provided to the FTCR panel was present during the deliberations.(2502-FTC-R.06)...

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