ASCI released a set of guidelines for influencer marketing to educate them about their responsibilities towards consumers
As boundaries between content and paid for promotions blur, the consumer’s right to take an informed decision is compromised. To ensure that ads are not disguised as content, it is important for brands and influencers to disclose such material connections.
In May 2021, ASCI introduced a set of guidelines for influencer advertising after extensive consultations with brands, influencers, and digital players.
Through these guidelines, influencers, brands and online content creators learn about their obligations towards consumers and the way in which disclosures need to be made. Our platform, ASCI.Social helps influencers keep abreast of the latest developments that impact them and the way they promote brands.
To know more about ASCI’s guidelines that help you stay on the right side of the ASCI Code