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Being a part of ASCI allows access to certain benefits
We, at ASCI, believe that advertising is a fundamental pillar of the economy and businesses. And consumer trust in advertising is therefore a critical business need.
We invite you to join a league of businesses that hold themselves to the highest standard of responsible advertising.
ASCI strives to create guidelines and rules that make advertising truthful and non-offensive, safe and fair for consumers while also championing the advertisers’ and creative agencies’ rights to freedom of speech and ease of doing business.
A strong self-regulation body can add tremendous economic value to the industry. By making self-regulation stronger.
- The industry faces less regulation in the area of creative advertising.
- Regulators often consult with ASCI as an expert body to be able to explain the need to balance consumer and advertiser rights. The ASCI code is recognized in law, and is referred to by regulators on an ongoing basis.
- Consumers have a quick and easy way to manage grievances, ensuring that the industry takes care of its own issues as the first line of action.
- Self-regulation creates a level playing field for honest players by ensuring industry standards.
It is not enough for an individual company to be ethical, the entire industry must come together to adhere to a common standard that is transparent to all.
Being a part of ASCI allows access to certain benefits
The ASCI board has members from different sections of the advertising ecosystem. The board, in consultation with different stakeholders, is at the forefront of creating guidelines and policies that shape the narrative of responsibility for the entire industry. In addition to industry representation, the board also has independent governors.
Use the ASCI Commitment Seal, an exclusive, powerful symbol for ASCI members, designed to showcase your dedication to truthful and responsible advertising. Displaying this seal signals to consumers and stakeholders your pledge to uphold the highest standards of integrity.
When the ASCI Commitment Seal is visible on your website, digital assets, or campaigns, it immediately tells the world that your brand stands for transparency, fairness, and authenticity.
Key advantages:
- Builds Trust: Consumers actively reward brands that communicate honestly and transparently, fostering deeper relationships and loyalty.
- Strengthens Credibility: It reinforces your brand’s credibility with consumers, regulators, and other industry stakeholders.
- Creates Distinction: Demonstrate leadership in responsible marketing, setting your brand apart in a landscape of scepticism and misinformation.
- Supports Industry Transformation: By proudly displaying the Seal, you contribute to a collective movement redefining and elevating responsible advertising standards in the digital age.
The seal is not an endorsement of a specific advertisement, digital property, collateral, etc. It is meant to indicate that the ASCI member organisation has pledged a commitment to responsible advertising, and addressing consumer issues, if any, through ASCI’s well established and independent grievance mechanism.
The Consumer Complaints Council (CCC) is an independent jury established to look at formally investigated complaints that are received at ASCI. The CCC comprises both industry members as well as members of civil society (who are in the majority on the council). As a member, you have the chance to be a part of this very important consumer grievance mechanism, which is at the heart of the CCC. This is subject to vacancies.
ASCI offers member-exclusive services such as exclusive member-only access to a fast track dispute, and preferential rates on ASCI offerings like the Advertising Advice service and our MasterClass workshops. Expedited and subscription options for our advertising advice service are available exclusively to members.
ASCI members can contribute actively to the Code and guideline development, as well as partner with ASCI in thought-leadership projects.
Associating with a self-regulatory body signals your intent to be a responsible advertiser with important stakeholders. Being a part of ASCI can improve your credibility and brand reputation with consumers, employees, peers, etc.
As a member, you get exclusive access to our MasterClass Workshops, and preferential access or rate advantages to our upcoming E-Learning modules.
Members have exclusive access to intra-industry complaints resolution on a fast track basis
Never miss out on important updates on regulations and guidelines that impact advertising.
You get to interact with other stakeholders including agencies, media and digital platforms, other professionals that form a part of the responsible advertising ecosystem.