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The Work We Do

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An overview of how we handle complaints, what we cover, and the ways we monitor ads and work with others.

Supporting advertisers get it right as well as correcting them when they get it wrong.

Our Purpose

ASCI aims to maintain and enhance public’s confidence in advertising by promoting honest and decent advertising and fair competition.

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How We Handle Complaints

ASCI’s speedy, independent and low cost complaints management approach ensures that both consumers and industry have an opportunity for a fair resolution.

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What We Cover

ASCI looks at advertising content. Here’s a look at what kind of complaints ASCI can resolve and which ones are not in its remit.

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Our Proactive Monitoring

Apart from looking into complaints received by consumers and others, ASCI also proactively monitors ads to ensure they follow the ASCI code.

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Working with Others

We work with various organisations in industry, academia, civil society as well as the government.

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Advice & Resources

ASCI loves to see brands run successful campaigns that are responsible and build consumer trust. We offer a range of services designed to enhance your knowledge and reduce the risk of campaign disruption.

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